Ilona Maher x Coppertone Sport

For two years, I managed organic social content for Coppertone’s partnership with Ilona Maher, owning everything from ideation and concepting to capturing, editing, copywriting, and publishing. I created social-first iPhone content captured alongside the production team at the 2026 campaign shoot in California, as well as onsite at events including Sports Illustrated Swim in Miami and a Walmart appearance in Destin, Florida. Through working directly with Ilona, I built a strong creative relationship becoming someone she has specifically asked to work with.