ARM & HAMMER Baking Soda Rocket Day

ARM & HAMMER Baking Soda Rocket Day was an award-winning campaign that received a Webby Award in Education & Science and Gold Honor at the Shorty Awards for Event & Experiential. I supported organic social content from concepting through capture and publishing, with some of the assets I created later leveraged for paid media. I also captured content onsite at the U.S. Space & Rocket Center alongside influencer @sciencewithdee on the day of the event.